Web3 ad-attribution platform that ties Web2 ad clicks (X, Reddit, Google, TikTok) to on-chain wallet conversions. Ships the Addressable Pixel for site-side event capture plus a Wallet-Based Insights API targeting 900M+ wallets across 7+ chains.
- 01Web2 → Web3 funnel attribution
- 02ad-network optimization (X / Reddit / TikTok / Google pixels)
- 03wallet-level audience targeting
- 04ROAS measurement against on-chain events (swap, mint, stake)
- 05tying campaign spend to LTV
| Variable | Scope | Description |
|---|---|---|
| NEXT_PUBLIC_ADDRESSABLE_PIXEL_ID | Client | Addressable Pixel ID from app.addressable.io. Embedded directly in the JS snippet; client-safe. |
Install the Addressable Pixel via Google Tag Manager (recommended) OR drop the JS snippet in `<head>`: `<script>!function(a,d,r){a._adrsbl=a._adrsbl||function(){(a._adrsbl.q=a._adrsbl.q||[]).push(arguments)};var s=d.createElement('script');s.async=1;s.src='https://tag.adrsbl.io/p.js?tid='+r;d.head.appendChild(s)}(window,document,'${ADDRESSABLE_PIXEL_ID}');</script>`. Pageview is captured automatically. Fire conversions with `_adrsbl('event', 'wallet_connect', { address, chainId })` and again for each meaningful on-chain step (`signup`, `swap`, `mint`, `stake`) — Addressable attributes the wallet to the originating ad click. For server-side / programmatic targeting, use the Wallet-Based Insights API documented in the GitBook to pull audiences and push them into Reddit / X / TikTok ad managers. Do NOT run both the GTM tag and the JS snippet — Addressable explicitly forbids this and double-fires events.
- ⚑Never run the Google Tag Manager template AND the JS snippet at the same time — the two paths double-fire conversions and corrupt your attribution model.
- ⚑GDPR / consent: the pixel sets identifiers used for ad attribution — gate it behind your CMP for EU/UK traffic; vendor lists must be updated to include Addressable.
- ⚑PII: pass only the wallet address and chain in event payloads. Email, full name, and IP belong in your PII vendor (e.g. server-side hashed match), not in the pixel.
- ⚑Attribution windows are pixel-configured (commonly 7-day click / 1-day view); verify your settings before reading reports — late conversions are silently dropped.
- ⚑Wallet clustering accuracy: Addressable links wallets to ad sessions probabilistically — for any single user the link can be wrong; only trust aggregate numbers, not per-wallet claims.
- ⚑Chain coverage is 7+ EVM chains — Solana, Bitcoin, TON, Cosmos are not currently in the on-chain enrichment pipeline; pair with another tool for non-EVM coverage.